Brad Formsma is the author of the award-winning book I Like Giving: The Transforming Power of a Generous Life and founder and president of, a movement which inspires people to live generously. Brad has been featured on Today, Fox News, National Geographic, and Forbes. Brad speaks on leadership and organizational health for sales teams and businesses including Trek Bicycle, Southeastern Freight Lines, Merrill Lynch and Johns Hopkins. Brad guides families through custom gatherings to help them discuss generosity together with every generation, so that their values and story live on. Brad and his wife Laura have three children and live in Southern California.